The wire was abuzz with news that Patagonia was moving onto the beloved Bowery. Come fall, their Lower East Side HQ will open at 313 Bowery, the former home of the CBGB Gallery space. With a slight twist.

More info was released into the wild this week. This particular Patagonia outpost will carry the torch for the surfing side of the outdoors business. Indeed, 313 Bowery is the first East Coast location forPatagonia Surf, and will reportedly resemble the Fletcher Chouinard Designs (FCD) Surfboards shop at the company’s Ventura, California headquarters. Patrons can pick up all sorts of surf gear tailored specifically to the beach climate at nearby shores. [Bowery Boogie]