Philly-based denim purveyor Denim Habit has been garnering buzz since
teasingNYC shoppers with lounge-worthy digs, a video game man cave, and every “it” brand under the sun last summer.
Since then, a much-feted MePa flagship and quietly opened Murray Hill sister store (which opened at 523 Third Avenue last Friday) haven’t disappointed when it comes to brands ranging from premium denim staples Hudson and J Brand to increasingly popular category newcomer DL1961.

WWD reports that this Friday, they’ll officially become a triple threat: Shop a third store (at National Jean Co.’s former 1335 Third Avenue locale) starting tomorrow night. [The Feast]