“Shopping online has become a paramount retail necessity for any brand wishing to succeed in the marketplace today,” said Spurr, who’s currently sold at designer-coveted storefronts Bergdorf Goodman, Saks, and Jeffrey New York. “Traditionally, the communication between the sales person and the customer has always been important even in traditional brick and mortar stores.”

One thing to note (and are certain men will enjoy) about the site is the ability to head-to-toe looks straight just as Spurr sent them down the runway this spring.

“When the consumer cannot touch, try on and experience the quality of the product in person, the website must communicate this for the brand,” the designer told us. “The way a brand communicates with its customer online is more important than ever before.” [The Feast]