Pull-In Underwear officially opened its 259 Bowery boutique yesterday, only one week after unveiling its signage.  We popped into the store and learned that this location of the French brand caters predominantly to men.  A veritable boxers hall-of-fame graces the walls, containing a collection of co-branded briefs.  Styles include everything from Marvel and DC Comics characters to Friday the 13th and name-places like Brooklyn.  These silky smooth shorts are priced to pierce your wallet – $40 a pop.

Meanwhile, the space itself is apparently smaller than their flagship location at 252 Elizabeth Street.  Hence the sole focus on male underwear.  In addition to just retail activities, mirrored double-doors in the back lead to a larger showroom that will be utilized for future events and such.

bowery boogie